Bearded Studio

The Tiny Dot is Shadyside’s crown jewel of children's clothing. In fact, it’s hard to walk in to Shelley's storefront without emitting a string of inadvertent “awwwws.” It’s just plain adorable. Bearded was called upon to create a web store that encompassed the same lovely vibe that she created in her storefront, and we were more than happy to oblige.

In the process we developed a new logo variation for use on the web site, and did an all-day shoot of the store for use with the site. The Tiny Dot’s new CMS-driven site is fully operable by Shelley through a simple administrative interface, where she can upload products, manage stock, and receive credit card orders through the site. While we were at it we also helped her set up a small photography studio in her back room, so she can photograph the new stock as it comes and add it to the web site.

Our next job with The Tiny Dot was to represent the store in print with business cards, gift cards, birthday cards, and price tags. We created a common theme for all the items with a polka dot background pattern generated from one of our photos of the store's namesake: Shelley's daughter Dottie. The result is a Dottie-based dot pattern for The Tiny Dot. The image is subtle, a secret photo that serves as a great in-store conversation piece with customers.